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Memorial Hermann Announces Alexander Greengold as SVP, Chief Consumer Experience Officer

HOUSTON (August27, 2019)

Greengold HeadshotMemorial Hermann Health System is pleased to announce the appointment of Alexander Greengold as SVP, Chief Consumer Experience Officer, effective Sept. 16, 2019. 

Nationally recognized for quality and safety, Memorial Hermann is bolstering efforts to further personalize care in order to deliver consistently exceptional experiences for patients, their families and its caregivers. In this newly created role for the system, Greengold will be charged with leading these efforts.

“We are extremely proud to have Alex join our organization,” said Erin Asprec, EVP of Acute Care Services and Chief Transformation Officer at Memorial Hermann. “Alex is passionate about identifying consumers’ ideas and concerns and addressing them with innovative solutions. We want to take the already great patient and consumer experience we provide and make it even better, and we are confident Alex will help us do that.”

Greengold most recently served as VP of customer experience, support and strategy for the Dish Network Corporation. In his role at Dish Network, Greengold focused on improving product stability and customer satisfaction, reducing technician visits, improving subscriber retention, and enhancing the customer experience through employee training, journey redesigns and digital enhancements. Greengold joined Dish Network following successful tenures at AOL, as a senior director, and Inverness Medical Innovations, a healthcare management company, in roles that focused on customer service and retention.

“Memorial Hermann is clear about its mission to personalize the care experience of each patient,” Greengold said. “The goal is to search for the problem points of existing patients and discover solutions to fix them. We will put an emphasis on redesigning digital interactions to enhance the life and journey of the patient. It’s important to explore both new and traditional avenues in creating the most welcoming environment possible for patients, families and visitors.”

Greengold earned his undergraduate degree in business and political science from Florida State University. He earned his Master of Business Administration from the University of South Florida. Greengold and his wife, Brenda, have three children.