A prominent leader in health care marketing and communications, Stanton oversees internal, external and strategic communications, as well as marketing and branding efforts for one of southeast Texas’ largest not-for-profit health systems. During her more than 15-year tenure with the organization, she has been instrumental in driving growth and brand awareness, as well as helping to build Memorial Hermann’s reputation as a leading, trusted, high-quality health care provider in Greater Houston and across the nation. Stanton also co-leads Memorial Hermann’s Equity, Diversity and Inclusivity Community Council, which focuses on expanding equity, diversity and inclusion commitments to the community.
“I’m honored to be chosen among this group of seasoned and talented chief marketing officers,” Stanton said. “I am excited to lead our communications and marketing teams in Memorial Hermann’s quest to redefine health care for the individuals, families and diverse populations we serve, and help our organization achieve its vision to create healthier communities, now and for generations to come.”
According to Diversity First, the role of a Chief Marketing Officer (CMO) requires insight into customer needs, understanding of organizational goals, and knowledge of effective marketing strategies. The CMO is in the best position to ensure organizational marketing and branding reflect the principles of diversity, equity, inclusion, and belonging. Individuals are chosen based on the following criteria:
- Recognized as a marketing thought leader, both in the organization and in the broader marketing industry
- Executes customer-focused marketing strategies, with an emphasis on diversity, to increase brand awareness in the marketplace
- Ensures marketing communications accurately reflect diversity, equity, inclusion, and belonging
- Actively mentors and coaches members of the marketing team
- Commitment to recruiting diverse candidates for the marketing team
Stanton began her career at Memorial Hermann serving as Director of Internal and Physician Communications before transitioning to Director of Advertising and Brand Communication. Stanton was later promoted to Vice President, Marketing where she led the marketing division, including brand and advertising, creative services, digital marketing and market research.
Stanton earned her master’s degree from Syracuse University Newhouse School of Communications in Public Relations and her bachelor’s degree from Binghamton University, State University of New York, where she double majored in Politics, Philosophy and Law, as well as Spanish.
She also supports many organizations outside of Memorial Hermann, including serving on the executive leadership team of the March of Dimes Houston Board of Directors and the Houston Holocaust Museum Advisory Board.